A major shift in leadership and sound is officially underway at the Chaos Rules camp. The group's CEO, Mestizia CRK, has announced a strategic new chapter for the sub-label: Simon Rivera is the new Label Head & Artistic Director of White Chaos Rules, taking 100% full management and creative control of the imprint.
Originally launched as White Chaos to explore the deepest underground territories, and later evolving into White Chaos Rules through peak-time techno and hardgroove, the label is now undergoing its most radical transformation yet under Rivera's vision.
The new artistic direction centers around a powerful and clear manifesto:
«Raw roots. Fluid grooves. Safe spaces.»
Simon Rivera's mission is to reshape hardgroove into something more versatile and dance-driven, while keeping its authentic, raw soul intact. This evolution isn't just about the music: it is about turning the dancefloor into a sanctuary of freedom, safety and deep connection.
The brand's new philosophy breaks all geographical barriers: «Capital sound. Regional soul.» Delivering the cutting-edge electronic sound of the world's capitals directly to regional scenes and local dancefloors.
The transition is complete. The future of White Chaos Rules has just begun. Stay tuned.